Discover the latest pastry trends and our expert advice on how to make the most of your creations. At Unipatis, we support artisan bakers with innovative ingredients and tried-and-tested recipes to make every dessert an unforgettable experience.
The New Viral Phenomenon Coming to France
After Dubai chocolate caused a sensation in 2024, a new trend from the Emirates is blowing up TikTok: Dubai-style coated pecans. Videos with millions of views show these golden, shiny treats with a satisfying crunch under the tooth.
This time, it’s not the kadaïf that’s the star, but the pecan, this premium dried fruit with a buttery, slightly sweet taste, coated in a creamy caramel or praline, often enhanced by a layer of chocolate.
Why does this trend work?
Perfect timing
Autumn is THE season for dried fruit. Pecans, the symbol of the American Thanksgiving Pecan Pie, evoke the conviviality and gourmandise of the end-of-year festivities. On TikTok, this seasonality meets Dubai’s luxurious aesthetic: the result is a viral product.
The Multi-Sensory Effect
- Visual: Golden caramel color, appetizing shine
- Sound: The ASMR cracker that’s a hit on TikTok
- Taste: Buttery + caramelized + crunchy = winning combo
- Affordable luxury: high price (up to €65/kg) but in small quantities
A New Dubai Declination
After chocolate-pistachio-kadalaf, Dubai’s designers innovate with other dried fruits. The pecan is a natural choice: its size, elegant shape and sophisticated taste make it the ideal candidate.
The Purchasing Power of Young Generations: Free Marketing Leverage
Don’t underestimate the impact of this TikTok clientele! The 18-35 year-olds who follow these trends have real purchasing power and don’t hesitate to spend on Instagrammable gourmet experiences.
Better still, they become your best ambassadors. When they discover your creations, they
This generation isn’t just looking for a product, they’re looking for an experience to share. Your coated pecans become viral content that attracts new customers to your store, creates digital word-of-mouth and reinforces your image as an innovative artisan.
It’s a virtuous circle: the more beautiful and trendy your creations are, the more they’re shared, the more customers you attract, and the more your local reputation soars.
The Unipatis solution: Caramelized Pecan Praline 50%.
An exceptional product made in France
Unipatis Caramelized Pecan Praline 50% is made to an exacting traditional recipe:
Composition:
- 50% selected roasted pecans
- Caramelized with cooked sugar using the traditional method
- Smooth, creamy texture obtained by fine grinding
The Unipatis manufacturing process:
- Selection of the best pecans
- Professional roasting: controlled temperature and timing to reveal full aromatic power without bitterness
- Caramelization with cooked sugar: a delicate technique that develops intense caramelized notes
- Fine grinding: smooth, homogeneous texture, perfect for coating
Result: A balanced, buttery, caramelized taste of dried fruit, with a texture that’s easy to work with.
How to use Unipatis Praliné?
For the coated pecans (the TikTok creation):
- Lightly heat the Unipatis praliné in the microwave for 20-30 seconds to make it more fluid.
- Dip your toasted whole pecans in the praline.
- Place on greaseproof paper
- Allow to crystallize for 15-20 minutes
- Option: Coat with a thin layer of tempered chocolate for a glossy finish
For other applications:
- Filling: Use directly at room temperature in sweets, tarts, choux pastries, etc.
- Incorporation: Mix with cream, ganache, or incorporate into your pasta.
- Glaze: lightly dilute with butter for a runny glaze
What’s left to do
With Unipatis praliné, you already have: ✅ The roasting of nuts
✅ The caramelization with cooked sugar
✅ The grinding and perfect texture
✅ The balance of flavors
All you have to do is:
- Buy whole pecans for coating (you choose the size)
- Lightly toast them in the oven if you want to enhance their crunchiness.
- Coat with Unipatis praline
- Add your own personal touch (chocolate, fleur de sel, spices…)
Time-saving: From 3 hours of preparation to 30 minutes of creation!
Applications for Artisan Pâtissiers
Signature Creation: Coated Pecans
The hit product on TikTok: whole toasted pecans coated with Unipatis caramelized praline, sometimes topped with a thin layer of chocolate. Simple, spectacular, profitable.
Beyond Coating
In chocolate: Candy interiors, ganaches, rochers
In pastry: Pecan pie, Christmas logs, autumnal entremets
In viennoiserie: Braided brioches, pecan danish
In confectionery: Energy bars, revisited beggars
Why now?
It’s October. The next three months are strategic:
October: Launch of the trend, little competition
November: Thanksgiving, pecan pie season, peak demand
December: End-of-year festivities, premium chocolates and logs
Now is the time for your customers to discover this trend on TikTok.
Unipatis expertise
28 years of anticipating trends, 4 generations of expertise. Unipatis Caramelized Pecan Praline 50% combines :
✅ Premium quality: 50% roasted pecans
✅ Authentic taste: Traditional cooked sugar caramelization
✅ Made in France: Guaranteed traceability and safety
✅ Versatility: Coating, filling, incorporation
✅ Long shelf life: Store safely
Discover Unipatis Caramelized Pecan Praline 50% on unipatis.fr
Our team of Unipatis experts is at your disposal for advice and orders.
